Interviews, Professional Services & Technology

Aarón Gómez answers: how to get Google and AI to use your text as the answer

Daniela Bohórquez, redactora de Radar PanamáDaniela Bohórquez611 Mins Read
Aarón Gómez answers: how to get Google and AI to use your text as the answer

In short: Aarón Gómez, a specialist in web positioning and artificial intelligence answers, explains that AEO means writing a page so that a search engine or an AI can pull its paragraph as the direct answer. His core rule: the concrete answer goes in the first two lines and the company introduces itself afterwards. He recommends three kinds of structured data (Organization, LocalBusiness and FAQPage) and FAQs built from real customer questions. Radar Panamá checks his answers against Google’s documentation: the FAQ rich result is now shown only to well-known government and health sites, and traffic from AI answers is not broken out in Search Console.
In this interview
  1. Who is answering and why it matters
  2. What AEO is and why it changes the page
  3. How to write an answer that can be quoted
  4. FAQs: when they help and when they get in the way
  5. The three structured data types he recommends
  6. How to tell whether a page is already winning answers
  7. Before and after of a service page
  8. What the data says
  9. Practical summary
  10. Frequently asked questions
  11. Sources consulted
  12. Related articles

Who is answering and why it matters

Aarón Gómez is a specialist in web positioning and artificial intelligence answers (SEO, GEO and AEO) with 8 years of experience. He is a business administrator with a concentration in accounting systems, works with projects in Latin America and North America, and collaborates with Radar Panamá. His profile is on the Aarón Gómez author page.

Daniela Bohórquez, a Radar Panamá reporter, put six questions to him about AEO, the optimization of pages for direct answers. He replied in writing on November 6. The answers appear in quotation marks and are his own; the rest of the text is written by Radar Panamá, with context from Google’s official documentation. Answers translated from Spanish by Radar. This is the third interview in a series with Aarón Gómez, and the topic matters to any website owner who wants Google and AI tools to use their text as the answer.

What AEO is and why it changes the page

Daniela Bohórquez asked him what AEO is and why the answers shown above the results change how a page is built.

“AEO is optimizing so that your content is the direct answer that a search engine or an AI pulls out and shows at the top, without the user clicking. It changes page design because you are no longer competing for a list of ten links: you are competing to be the paragraph that gets quoted. That forces you to put the concrete answer in the first two lines, before any introduction. If your page opens with “In today’s world…” and the answer is in paragraph six, they will hardly pull it out. The structure has to be answerable, not narrative.”
Aarón Gómez

On the starting point, Google’s documentation for its AI features says there are no additional requirements to appear in AI Overviews or AI Mode, and no other special optimizations, and that SEO best practices remain relevant. The page has to be indexed, eligible to be shown with a snippet, and keep its important content in text. In its blog for publishers, Google adds that what it has long recommended also applies to these experiences, with unique, non-generic content.

How to write an answer that can be quoted

The second question was specific: how an answer should be written for a search engine to choose it, in length, format and first sentence.

“First sentence: a direct answer, no detours, with the concrete fact. Example: “The estimated cost is X” or “The service includes A, B and C.” Then two or three sentences of context or nuance. Format: short paragraphs, headings that phrase the question the way a customer would ask it, lists when there are steps or comparisons. There is no magic length: Google has said it does not prefer a specific number of words. What matters is that the answer is extractable and verifiable. If the first sentence does not answer, the rest does not get read.”
Aarón Gómez

Radar note: on length, Google’s guide Creating helpful content lists, among its warning signs, writing to a word count because Google supposedly has a preferred number. The guide’s advice is to write for the reader, not for a figure. Radar Panamá did not find in that documentation the literal sentence Aarón attributes to Google, but the warning points the same way as his advice: the length is set by what the answer needs.

FAQs: when they help and when they get in the way

Radar Panamá asked him whether FAQ sections really work and in which cases they get in the way.

“They work when the questions are real: the ones customers ask by phone, WhatsApp or in person. They get in the way when the questions are made up to fill space, or when they repeat what is already on the page without adding anything. A useful FAQ has answers of two to four lines, with concrete facts: prices, hours, coverage areas, deadlines. If the answer is “it depends,” it is not an FAQ, it is an excuse. They also work better if each question has its own H2 or H3 heading, so the structure is readable both for people and for systems.”
Aarón Gómez

Aarón’s test is editorial: the question has to exist in the real life of the business, and the answer has to say something the customer can use. A heading per question also leaves each answer as an identifiable block inside the page.

The three structured data types he recommends

The fourth question was which structured data he recommends to a small business and which are a waste of time.

“I recommend three: Organization (name, logo, contact, address), LocalBusiness if it has a physical location, and FAQPage if the questions are real and the answers match what is visible. Those have practical impact and low maintenance. A waste of time: event schemas, recipes, products if they do not apply to the business, or any markup that describes something that is not visible on the page. Google has been clear: structured data must match the visible content. Marking up things that do not exist does not help; it confuses and can cause problems.”
Aarón Gómez

Radar note: Aarón recommends FAQPage for its practical impact, and the markup is still valid. But on August 8, 2023 Google announced changes to HowTo and FAQ rich results: since then the FAQ rich result is shown only to well-known, authoritative government and health sites, and HowTo stopped appearing on desktop. FAQPage markup still helps organize information, but a small business should not expect to see the question dropdown in Google. On matching what is visible, Google’s documentation on AI features and its structured data policies require the markup to represent the page faithfully and not describe content the reader cannot see, as Aarón says.

How to tell whether a page is already winning answers

The fifth question was how to measure whether a page is already winning direct answers.

“Three signals: first, impressions in Search Console for the target question without a proportional increase in clicks (a sign that you appear in a featured snippet or AI answer). Second, searching the question directly on Google and seeing whether your page is cited in the AI Overview or the answer block. Third, in analytics, an increase in visits with long, specific queries. There is no single GA4 metric for “direct answers”; you combine manual observation with Search Console data. If you see impressions rise and CTR fall on an informational query, that is a good sign.”
Aarón Gómez

Radar note: according to Google’s documentation, traffic from AI Overviews and AI Mode is included in the Performance report under the Web search type and is not broken out, so Search Console does not let anyone separate it. On featured snippets, Google explains that its systems decide whether a page is a good featured snippet and that it cannot be marked up or guaranteed. Radar Panamá did not find official documentation of a dedicated featured snippet report in Search Console. That is why the signals Aarón describes are clues read together, and checking the search by hand remains part of the method.

Before and after of a service page

Daniela Bohórquez asked for an example: a page poorly set up for AEO and how he would rewrite it.

“Before: a service page titled “Comprehensive solutions for your company,” first paragraph about the company’s track record, the list of services at the bottom, no prices or areas. After: H1 “Air conditioner repair in Panama City,” first line “We handle repairs in 24 to 48 hours in Panama City and nearby areas. Free diagnosis.” Then: what is included, areas, how to book. The change: the concrete answer goes first, the company second. The same information, ordered so that someone, a person or a system, finds it in five seconds.”
Aarón Gómez

Radar note: the “after” is an illustrative example Aarón built for the interview, not a page from a real client, and the figures in it (24 to 48 hours, free diagnosis) belong to that example, not to a verified data point.

What the data says

These are the official references and studies Radar Panamá consulted to check what was said in the interview.

Data pointWhat it saysSource
Requirements for AI OverviewsNo additional requirements or special optimizations; SEO best practices remain relevantGoogle Search Central
FAQ rich resultSince August 8, 2023 it is shown only to well-known government and health sites; the markup is still validGoogle Search Central Blog
Featured snippetsGoogle’s systems decide; they cannot be marked up or guaranteedGoogle Search Central
Clicks with an AI summary (U.S.)With a summary, 8% of visits ended in a click on a traditional result, versus 15% without one; only 1% clicked a link inside the summary. 900 U.S. adults, March 2025Pew Research Center
CTR on informational queries (U.S.)On informational queries with an AI Overview, organic CTR fell 61% (from 1.76% to 0.61%) between June 2024 and September 2025; with a citation it was 0.70% versus 0.52% without one. 3,119 terms from 42 clientsSeer Interactive

Caveat: both click studies are from the U.S., measure English-language search habits and do not prove causation. Radar Panamá could not verify an equivalent measurement for Panama.

Practical summary

From what Aarón Gómez said, these are the steps a small business can apply to its pages.

  1. Open every page with the answer. The concrete answer, with the fact, goes in the first two lines, before any introduction.
  2. Follow with two or three sentences of context. Short paragraphs, headings that phrase the question as a customer would, and lists for steps or comparisons.
  3. Build the FAQs from real questions. The ones that arrive by phone, WhatsApp or in person, with answers of two to four lines and one heading per question.
  4. Mark up only what is visible. Organization, LocalBusiness if there is a physical location, and FAQPage if the answers match the page.
  5. Measure with several signals. Impressions and clicks in Search Console, a manual search of the question, and visits with long, specific queries.
Key fact: AEO means writing each page so the concrete answer sits in the first two lines, letting a search engine or an AI pull and quote it, and marking up with structured data only what a person sees on the page.
Frequently asked questions

What is AEO?

AEO is the optimization of a page so that a search engine or an AI pulls its text as a direct answer and shows it above the results. According to Aarón Gómez, the goal stops being to appear in a list of links and becomes being the paragraph that gets quoted.

How should a text start for Google to use it as an answer?

It should start with the direct answer and the concrete fact in the first sentence, with no introduction. Aarón Gómez then recommends two or three sentences of context, short paragraphs and headings that phrase the question as a customer would.

Are FAQs on a website worth it?

They are worth it when the questions are real, the ones customers ask by phone, WhatsApp or in person, and the answers give concrete facts in two to four lines. They get in the way when they are invented or repeat what the page already says.

Which structured data should a small business use?

Aarón Gómez recommends Organization, LocalBusiness if there is a physical location, and FAQPage if the questions are real. Google requires the markup to match what is visible, and since August 8, 2023 the FAQ rich result is shown only to well-known government and health sites.

How can someone tell whether a page already appears as a direct answer?

By combining a manual search of the question on Google with Search Console data, because traffic from AI answers is included in the Web search type without being broken out. Aarón Gómez points to rising impressions without a proportional increase in clicks as one signal.

Sources consulted

Radar answers

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By Daniela Bohórquez

Daniela Bohórquez is a writer at Radar Panamá. she writes about travel, tourism and business, with special attention to reviews of destinations, hotels and services. She lives between Panama, Italy and New York, which gives her a comparative view of how business is done in each market.