All articles | Radar Panamá

Aarón Gómez answers: where a Panamanian small business with a tight budget should start digital marketing

Nov

Interviews, Professional Services & Technology

Aarón Gómez answers: where a Panamanian small business with a tight budget should start digital marketing

In short: Aarón Gómez, a specialist in web positioning and artificial intelligence answers, says a Panamanian small business with a tight budget has no single answer on where to start: it depends on whether people already search for what it sells. If demand exists, his practical order is to claim and complete the Google profile, build one page per service and keep ads for a concrete, measurable offer, with social media last if the business is not visual. Each month, an owner only needs three numbers: how many real inquiries arrived, where they came from and how many became a…

Aarón Gómez answers: how a Panamanian small business can use AI for content without losing credibility

Nov

By Daniela Bohórquez

Interviews, Professional Services & Technology

Aarón Gómez answers: how a Panamanian small business can use AI for content without losing credibility

In short: Aarón Gómez, a specialist in web positioning and AI-generated answers (SEO, GEO and AEO), argues that a small business can use AI for the first draft of its content, but that a person with judgment must verify and sign it. His rule: AI speeds up the form, it does not replace judgment or the source. He proposes checking every fact against its source in five steps, anonymizing any customer information before pasting it into a tool, and setting aside two hours a week to answer customers' real questions in writing. According to its documentation, Google evaluates the quality…

Aarón Gómez answers: how to get Google and AI to use your text as the answer

Nov

By Daniela Bohórquez

Interviews, Professional Services & Technology

Aarón Gómez answers: how to get Google and AI to use your text as the answer

In short: Aarón Gómez, a specialist in web positioning and artificial intelligence answers, explains that AEO means writing a page so that a search engine or an AI can pull its paragraph as the direct answer. His core rule: the concrete answer goes in the first two lines and the company introduces itself afterwards. He recommends three kinds of structured data (Organization, LocalBusiness and FAQPage) and FAQs built from real customer questions. Radar Panamá checks his answers against Google's documentation: the FAQ rich result is now shown only to well-known government and health sites, and traffic from AI answers is…

Aarón Gómez answers: how to check if AI mentions your business

Nov

By Daniela Bohórquez

Interviews, Professional Services & Technology

Aarón Gómez answers: how to check if AI mentions your business

In short: a Panamanian business owner can check in ten minutes, with no paid tools, whether ChatGPT, Gemini and Copilot mention their business: ask each of them five questions a real customer would ask, note where the business appears and repeat the exercise every two weeks. That is the method described by Aarón Gómez, a specialist in web ranking and AI answers with 8 years of experience, in a written interview with Radar Panamá. His thesis: GEO is not a separate discipline with new tricks but well-done SEO with a focus on clarity and structure. Google, for its part, says…

Aarón Gómez answers: why your website brings no clients and what to do first

Nov

By Daniela Bohórquez

Interviews, Professional Services & Technology

Aarón Gómez answers: why your website brings no clients and what to do first

In short: according to Aarón Gómez, a web positioning specialist, the first thing that goes wrong when a Panamanian business website brings no clients is that it does not show up when someone searches for what the business sells, even if it does show up for the company name. His diagnosis starts with indexing in Google Search Console and with whether there is one page for each service. His range, which he presents as his own experience and not as published data, is 2 to 4 months for the first signals and 6 to 12 months for consolidated results. And…

AI and Digital Marketing Courses and Degrees in Panama: What Exists and Myths

Nov

By Aarón Gómez

Guides, Professional Services & Technology

AI and Digital Marketing Courses and Degrees in Panama: What Exists and Myths

In short: Panama offers master's programs at local universities, technical training courses and scholarships for studying artificial intelligence or digital marketing, but no program guarantees a job and scholarships can only be requested during an official call. This article debunks four myths using each institution's official pages, checked by Radar on November 6, 2026. It includes a table of programs Radar opened one by one and the criteria for comparing them: syllabus, instructors, practice, certification and schedule. With Aarón Gómez, a specialist in web ranking and AI answers, the approach is to choose by content, not by promises. Contents of…

How much energy and water does artificial intelligence use: verified figures

Nov

By Daniela Bohórquez

Trends

How much energy and water does artificial intelligence use: verified figures

In short: A text query to an AI assistant can use anywhere from 0.24 Wh, the median Google measured for Gemini, to more than 29 Wh in the most power-hungry models of an academic study. The gap comes from what gets counted, which model is measured and what task is asked. Data centers worldwide used about 415 TWh in 2024, 1.5% of global electricity, and the International Energy Agency projects about 945 TWh in 2030. For water, figures range from 0.26 ml to 45 ml per query depending on the scope of the measurement. Contents of this guide The key…

Artificial intelligence in Panama: bill and national strategy

Nov

By Aarón Gómez

Guides, Professional Services & Technology

Artificial intelligence in Panama: bill and national strategy

In short: As of November 6, 2026, Radar did not find a published, artificial intelligence-specific law in Panama's Gaceta Oficial. What exists is three different things: a national strategy approved by the Cabinet through a resolution, a bill (number 588, on adaptive governance of AI) that the National Assembly reported in August as having reached third debate, and general rules already in force, such as Law 81 of 2019 on personal data protection. This article by Aarón Gómez separates each piece and debunks five myths with official documents. Contents of this article What exists today: law, bill and strategy Myth:…

El Valle de Antón from Panama City: how to get there, what to do and when to go

Nov

By Daniela Bohórquez

Lifestyle

El Valle de Antón from Panama City: how to get there, what to do and when to go

In short: El Valle de Antón is about 2.5 hours from Panama City, according to the Tourism Authority, and can be reached by car along the Pan-American Highway to Las Uvas or by direct bus from the Albrook Grand Terminal, platform 48. Inside the crater of an inactive volcano there are trails, hot springs, a Sunday market and the El Níspero zoo. The climate is mild, and the dry season, December to April, is the most comfortable for hiking. Contents of this guide How to get there from Panama City Trails and La India Dormida Hot springs, market and wildlife…

How to get to Bocas del Toro from Panama City: flight, bus and boat

Nov

By Deilys Romero

Lifestyle

How to get to Bocas del Toro from Panama City: flight, bus and boat

In short: To get to Bocas del Toro from Panama City, the fastest option is the Air Panama flight from Albrook airport to Isla Colón, with four daily departures and a scheduled duration of one hour. By land, the trip goes through the Albrook Grand Terminal, David and the port of Almirante, where a boat crosses to the island. The published ferry between Almirante and Isla Colón leaves at 7:00 a.m. and 12:00 noon and takes 1 hour 40 minutes. Contents of this guide Ways to reach Bocas del Toro By air from Albrook By land: bus and boat from…

ChatGPT in a Panamanian Business: Uses, Limits and Risks

Nov

By Aarón Gómez

Guides, Professional Services & Technology

ChatGPT in a Panamanian Business: Uses, Limits and Risks

In short: ChatGPT is useful in a Panamanian business for first drafts, summaries, ideas and translating material a person has already validated, but it does not replace a lawyer or an accountant and it can be wrong. Aarón Gómez, a specialist in web ranking and AI answers, goes through five common myths here with official sources: that it is always right, that it replaces the professional, that any data is safe to paste, that Google penalizes text written with it, and that a business can pay to be recommended. The rule that repeats in every case is the same: the…

Things to do with kids in Panama City during the year-end school holidays

Nov

By Daniela Bohórquez

Lifestyle

Things to do with kids in Panama City during the year-end school holidays

In short: For year-end school holidays with kids in Panama City there are museums, a nature park and outdoor spaces, each with hours and entry fees published by the site itself. The Biomuseo and the Canal Museum charge resident children B/. 6.00 and B/. 2.50, and Metropolitan Natural Park keeps its trails open every day, holidays included. The third school term ends on 11 December 2026, according to Radar's school calendar. Contents of this guide When the holidays start Places, hours and fees Museums Parks and outdoors Planning a day Myths and facts Frequently asked questions Sources When children's year-end…