Interviews

In short: Aarón Gómez, a specialist in web positioning and artificial intelligence answers, says a Panamanian small business with a tight budget has no single answer on where to start: it depends on whether people already search for what it sells. If demand exists, his practical order is to claim and complete the Google profile, build one page per service and keep ads for a concrete, measurable offer, with social media last if the business is not visual. Each month, an owner only needs three numbers: how many real inquiries arrived, where they came from and how many became a…

In short: Aarón Gómez, a specialist in web positioning and AI-generated answers (SEO, GEO and AEO), argues that a small business can use AI for the first draft of its content, but that a person with judgment must verify and sign it. His rule: AI speeds up the form, it does not replace judgment or the source. He proposes checking every fact against its source in five steps, anonymizing any customer information before pasting it into a tool, and setting aside two hours a week to answer customers' real questions in writing. According to its documentation, Google evaluates the quality…

In short: Aarón Gómez, a specialist in web positioning and artificial intelligence answers, explains that AEO means writing a page so that a search engine or an AI can pull its paragraph as the direct answer. His core rule: the concrete answer goes in the first two lines and the company introduces itself afterwards. He recommends three kinds of structured data (Organization, LocalBusiness and FAQPage) and FAQs built from real customer questions. Radar Panamá checks his answers against Google's documentation: the FAQ rich result is now shown only to well-known government and health sites, and traffic from AI answers is…

In short: a Panamanian business owner can check in ten minutes, with no paid tools, whether ChatGPT, Gemini and Copilot mention their business: ask each of them five questions a real customer would ask, note where the business appears and repeat the exercise every two weeks. That is the method described by Aarón Gómez, a specialist in web ranking and AI answers with 8 years of experience, in a written interview with Radar Panamá. His thesis: GEO is not a separate discipline with new tricks but well-done SEO with a focus on clarity and structure. Google, for its part, says…

In short: according to Aarón Gómez, a web positioning specialist, the first thing that goes wrong when a Panamanian business website brings no clients is that it does not show up when someone searches for what the business sells, even if it does show up for the company name. His diagnosis starts with indexing in Google Search Console and with whether there is one page for each service. His range, which he presents as his own experience and not as published data, is 2 to 4 months for the first signals and 6 to 12 months for consolidated results. And…

In short: the main difference between a private interest foundation and a trust in Panama is who controls the assets: in a foundation a foundation council acts under its regulations and there is no owner, while in a trust a regulated trustee manages the assets and charges for every movement. According to Legal Solutions Panamá (in its guide, in Spanish, on the differences between a trust and a private interest foundation), the foundation is used for asset protection and succession, and the trust for large estates with management instructions. The Panamanian private interest foundation is a legal entity with no…

In short: Panama has no specific factoring law, but it does have the pieces that make it viable: the assignment of receivables as the "backbone" of the transaction, the electronic invoicing law that recognises the invoice as a negotiable instrument, and a Superintendency that supervises, rather than regulates, the sector's companies on money laundering. That is how Kathia Rivera, president and founder of Legal Solutions Panamá, and Celideth Gudiño, financial services partner, explain it in a conversation recorded at the firm's offices in Panama City. Setting up a factoring company takes about seven days for the corporation, a month for…

In short: Panamanian law imposes no nationality or residency limits on incorporating a company, and neither directors nor shareholders have to travel. That is the answer given by Kathia Rivera Morales, founder and president of Legal Solutions Panamá, in a video on her channel where she answers the most frequent questions from people who want to set up a company in the country. Incorporation takes around a week with valid passports and two forms; the resident agent is the lawyer who registers the articles of incorporation and acts as the link between the shareholders and the State; the share capital…

In short: when an artificial intelligence assistant recommends a business, it does so in three steps (it searches, it chooses, it writes) and the name that appears comes mostly from what third parties say about that business, not from what the business says about itself. So explains Néstor Romero, professor of artificial intelligence and digital marketing at Quality Leadership University, in a telephone conversation with Radar Panamá. His measurements: in one entire sector of a Latin American country, 46 out of 46 commercial searches returned an AI answer before the links; in the United States, clicks fall by almost half…