Néstor Romero answers: why AI recommends one Panamanian business and not another
In short: when an artificial intelligence assistant recommends a business, it does so in three steps (it searches, it chooses, it writes) and the name that appears comes mostly from what third parties say about that business, not from what the business says about itself. So explains Néstor Romero, professor of artificial intelligence and digital marketing at Quality Leadership University, in a telephone conversation with Radar Panamá. His measurements: in one entire sector of a Latin American country, 46 out of 46 commercial searches returned an AI answer before the links; in the United States, clicks fall by almost half…












